Club América
- Client
- Club América
- Industry
- Soccer Season ticket sales
- Year
Pending: year of the case
- What we did
Pending: what we did, 35 to 50 characters
From noise to signal
What the platform reports
Each dot is a purchase the ad platform credited to the ticketing campaign.
What we measured
We matched those purchases against the site's analytics and the club's sales ledger, order by order.
What actually sold
Only these were for the ticket the campaign advertised. The platform counted the rest, but they are not in the sales ledger.
8in every 100 purchases the platform reported were for the advertised ticket.
Source: ticketing campaign for the women's match against Tigres, September 8 to 13, 2026
The challenge
Pending: the challenge, 70 to 105 characters
The hypothesis
Pending: the hypothesis we tested, 80 to 140 characters
What we did
Pending: what we did, 125 to 185 characters
What we measured
Pending: two or more figures with their source
Pending: three or more real photos, with alt text