Harrington Wells
- Client
- Harrington Wells
- Industry
Pending: case category
- Year
Pending: year of the case
- What we did
Pending: what we did, 35 to 50 characters
From noise to signal
Where the budget went
Each dot is one peso of the first Meta campaign: five static ads and three videos.
What we measured
We counted the WhatsApp conversations each ad opened, not the likes.
What brought clients
All 17 conversations came from the videos. Instagram said the same: 135 of the 136 new followers that quarter came through reels.
0conversations from the static ads, with 13% of the spend.
Source: Harrington Wells' first Meta campaign, August 20 to 31, 2026
The challenge
Pending: the challenge, 70 to 105 characters
The hypothesis
Pending: the hypothesis we tested, 80 to 140 characters
What we did
Pending: what we did, 125 to 185 characters
What we measured
Pending: two or more figures with their source
Pending: three or more real photos, with alt text