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Mexico City Open

Client
Mexico City Open
Industry
Tennis ATP Challenger Tour
Year
2024
What we did
  • Video production
  • Social media
  • Website
Aerial view of the tournament courts, with Mexico City's skyline behind them.

The challenge

Position the tournament as one of the best and most appealing events on the ATP Challenger Tour.

The hypothesis

Pending: the hypothesis we tested, 80 to 140 characters

What we did

Video production, social media management and web development that grew organic reach and made the website the tournament's international information hub.

What we measured

Best Challenger of 2024: #1. Pending: source for this figure

Total impressions: 2.8M. Pending: source for this figure

Video views: 880K. Pending: source for this figure

Countries reached: 142. Pending: source for this figure

Pending: two or more figures with their source

A match on the Mexico City Open's clay center court, with the stands full under the sun.
The champion lifts the trophy in a charro hat under a shower of confetti.
Brand activation in the tournament garden: fans play table tennis next to the sponsors' booths.
ATP Challenger Tour trophy reading “Tournament of the Year”, in front of the Mexico City Open logo.
Award ceremony on center court: four players in charro hats hold their trophies in front of the officials and ball crew.
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